Scheduled posting on Instagram. What positive impact can this have for the Artist?

In my last post I highlighted several features that the creator account holds that the standard personal account does not, one being the scheduled posting tool. One of the main areas that I have highlighted with regards to my account is my lack of consistency with posting content. I think this is my main area of detriment to the level of engagement with my content. It is well known that consistent posting and engagement with other accounts and posts can help to boost your own.  

Installation shot And why? 2025, acrylic paint on canvas, 150 × 200 cm (Image posted to instagram)

Following on from my last post I have been posting regularly for the last week. And using Instagram’s scheduled content option. I scheduled 7 days of posts to upload at various times each day so that I would be able to maintain a constant stream of posting. This has already resulted in a positive impact.

The image above on the left is a screenshot of the statitics of my acccount just before I started to schedule posts for the week ahead. My overall profile veiws sat at 60 on April 1st. The image on the right is a screenshot of the the posts that I had scheduled to go up throughout the week. I used a range of different times for posting but can say that this made much of an impact.

The screenshots above show the gradual rise on engagement and veiwes on my account.


After a week of consitent posting and posting additional stories here and there, the numbers have grown. My profile veiws started at about 60 on April 1st and have risen to 1,215 on April 17th. There is a clear correlation and impact between the ammount you post and the engagement that you recieve. Proving that I should be posting consitently if I want to maintin a good reach with my content.

Utilizing the scheduled content tool is something that has helped me with being able to post consitently for a longer period of time. One of the main drawbacks with this however is having enough content ready to post for that period of time. As I had not posted consitently for a while I had lots of images ready to go but after using them up I have now found that I am struggling to generate content to post for the week ahead. This is a topic that I will talk about in a future post in more depth.

There are several artists of whom I follow on Instagram who are very good at consistently posting. Their images always appear in my feed much more that those who do not consistently post and I suppose this has then pushed their work to the forefront of what I am engaging with.

One of these artists is Ellen Barratt she is a cyantoype artist who utilizes instagram and posts very regulalry on the site. Her account is one of the main accounts that appears within my feed and this is how I discovered her work. I am not sure if Barratt uses the scheduling tool but consistnecy in her posting is something that is there regardless.

Ellen Barratt’s instagram page: https://www.instagram.com/ellenbarratt/?hl=en

The main positive impacts of using this tool as an artist:

• Can save a small ammount of time daily and allows for bulk posting which can help with not feeling constained to posting on the site everyday.

• a consistnecy to uploading content which can inturn boost the reach, veiws, likes and interactions with your page.

The main flaw of using the tool as an artist:

• The main flaw of the tool as an artist is having enough content to actually shedule for it to be posted on a consistent basis. This could lead to the feeling forced into makeing enough content to shedule regular posts.

Utilizing Instagram Professionally

Instagram is the only social media platform that I frequently post to in relation to my art practice (https://www.instagram.com/kayleighbakerart/ ). Instagram can be a highly useful tool for creators and artists to promote their work and themselves. However I feel as though I am not using the site in in a way where I will get the most benefit from it. So I plan to change this.

These are images of my instagram page as it currenlty stands.

 The first step I have taken is turning my Instagram account to a creators account. Making this switch from a standard account to a creators account will allow me to see further insights on how my posts and account as a whole preforms in terms of engagement and reach. From this is should be able to deduce what types of posts work better and which ones not so well. Instagram offer three types of accounts to their uses; personal, business and creator. The Business and creator account types are geared towards those wanting to utilize the platform to grown their brand, business or online presence.

Rival IQ list the various features of both the business and creator accounts that Instagram have available to its users in their blog post titled Instagram Creator vs. Business Account — What’s the Difference?. They state:

‘The Creator account is tailored for individuals who are influencers, artists, or content creators. It caters specifically to those who use Instagram as a platform to showcase their creativity, build a personal brand, and connect with a community of followers.’

They also list the many benefits and features the Instagram creator accounts have such as:

• Post scheduling

• Increased analytics

• Monetization tools through subscriptions (exclusively creator accounts)

• Access to (trending) audios (exclusively creator accounts)

• Ad placement permissions (exclusively creator accounts)

For me the post scheduling feature is of significant interest and is one of the reasons I decided to switch account types. This could be beneficial to maintain a consistency with posting. This is a feature that I plan to experiment with as I struggle to post on a regular and consistent basis, I will update on my experience with this as the weeks go on and see what impacts this has on the traffic directed to my Instagram account and also if this impacts the traffic to my website.  

These screen shots show the current insights into my account as of 2nd April 2025. I have not been posting regularly on Instagram for a long time and the engagement levels, I think, reflect that. At an overview most of the views and all of the interactions with my story post are from those already following my account. I essentially want this blog post to be the starting point and reference to see how I can progress using the research I will undertake to better understand Instagram and social media as a whole.

In my next post I will be looking more closely at the use of the scheduled posting tool on instagram.